A do-it-yourself method
The Blueprint
Fourteen steps to lower the risk on a film and improve its chance of earning money.
Built on a hundred years of Hollywood practice.
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Fourteen steps you run yourself
This is the whole method. Fourteen steps, in order, that lower the risk on a film and improve its chance of earning money. Nothing is held back — when we run it, the difference is a buyer list we already have and a phone that already gets answered. What follows is that same method, stripped to what one producer can do with a laptop, a few hundred dollars of ad spend and about three weeks of attention before the money is committed.
What is inside
The fourteen steps, in order. The document explains how to run each one yourself.
Before the budget is committed · Steps 1–6
- Establish the film's core genre.
- Test the core genre against established genre rules. Result: validation or change.
- Establish the film's core audience demographics.
- Test the film against core audience demographic assumptions. Result: validation or change.
- Establish the core distributors — those who buy for this genre and these demographics.
- Test the film against those distributors' demand for it. Result: validation or change.
During production · Step 7
- Produce the film — keeping to the established genre, audience and distributors, or retest if you diverge.
After the cut · Steps 8–13
- Screen the film to a recruited audience that includes the core demographics. Collect marketing material. Result: validation or change.
- Test the film with a focus group from the core demographics. Result: validation or change.
- When scores are high enough, screen to press and industry creatives. Collect marketing material.
- Create marketing material from the data collected above.
- Test the marketing material against core audience demographics. Result: validation or change.
- Collate everything and make it presentable.
Going to market · Step 14
- Take the film to market — B2B marketing funnel (socials, festivals, press) and B2B sales funnel (film markets, sales meetings, deals).
34 pages. One PDF. Yours immediately.
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Questions
What format is it?
A PDF, 34 pages. The download appears immediately after you submit the form.
Do I need a finished film?
No. Start at step one whether you are in development, in production or in post.
Is this the same as what you do for clients?
Yes — the method is identical. The difference when we work on a film is that we run it, with the buyer list.