Pricing
Almost nobody in this business publishes what they charge. We do, because the alternative is a producer spending a week trying to work out whether they can afford a conversation.
All prices in USD. We invoice in GBP or EUR on request.
How the money flows
Five stages. Each one credits into the next — what you have already paid for comes off what comes next. A producer moves through them in order, but nobody has to. Start where your film is.
Blueprint
Blueprint — the full 14-step framework
Free · the whole method as a document you run yourself
Get the BlueprintStage 1 · Validation · Steps 1–6
Stage 2 · Production · Step 7
Stage 3 · Audience testing · Steps 8–13
Stage 4 · Market execution · Step 14
Where the $15,000 goes
Every dollar of the cash on signing is marketing spend. None of it is a fee — we are paid on commission, when your film sells.
It buys the campaign that carries your film to distributors in every territory: the materials, the market presence, the screenings, the press. Most independent films arrive at a market and wait to be noticed. This is what it costs to arrive with buyers already talking about you.
15–25% commission from the first dollar of receipts
What you have already spent comes off what comes next
Nothing here is discounted. The price of each stage is the price of each stage. What changes is that the work you have already paid for comes off the next thing, because you have already paid for it.
Pay for
The discovery call
$500
comes off
price of
Stage one
Pay for
Validation
$5,000
comes off
price of
Stage two
Pay for
Producing
$10,000
comes off
price of
Stage three
Pay for
Audience testing
$15,000
comes off
price of
Stage four
Every step, priced individually
The fourteen steps, and what each one costs bought on its own.
| # | Step | Difficulty | On its own |
|---|---|---|---|
| Stage one Validation | |||
| 1 | Establish the Movie's core genre | Easy | $100 |
| 2 | Test the genre against established genre rules | Easy | $1,000 |
| 3 | Establish the Movie's core audience | Medium | $1,000 |
| 4 | Test the audience assumption | Medium | $1,500 |
| 5 | Establish the Movie's core distributors | Medium | $1,500 |
| 6 | Test the distributors' demand for it | Hard | $1,500 |
| Stage two Producing | |||
| 7 | Produce that Movie | Hard | $20,000 |
| Stage three Audience testing | |||
| 8 | Test the Movie with a recruited audience | Hard | $5,500 |
| 9 | Test the Movie with a focus group | Hard | $5,000 |
| 10 | Screen to press and industry creatives | Medium | $5,500 |
| 11 | Create the Movie's marketing material | Medium | $5,500 |
| 12 | Test the marketing material | Medium | $3,500 |
| 13 | Collate the evidence and make it presentable | Medium | $2,500 |
| Stage four Market execution | |||
| 14 | Execute — take the film to market | Hard | $30,000 |
Steps 1–6 · $6,600 individually, $5,500 bundled as Stage one.
Steps 8–13 · $27,500 individually, $25,000 bundled as Stage three.
The bundle prices are lower because the work overlaps. By the time step two is finished, half of step three is already built.
Consulting
You describe the situation, we tell you what we'd do, and you get a short written follow-up so you have something to act on. If we can't help, we say so before you pay. Consulting sits outside the ladder — it's for producers who want a day rather than a process.
If what you want is the method itself rather than a conversation, that is the Blueprint — Free. If you want a conversation but not a whole day of one, that is the discovery call — $50 for the first 30 minutes and the second 30 free.
30 minute introduction · Free
Thirty minutes to find out if your film is on the right track. 4 slots remaining this month.
Book the call →What we don't do
Sales estimates and gap financing. Some agencies prepare the territory estimates that lenders lend against. We don't. If you need them, ask the agencies you're talking to which lenders have accepted theirs.
Legal advice. We'll tell you which clauses matter. Take your own lawyer to the ones that do.
Fees to be considered. We charge for the work, never for the reading. Nobody pays us to have their film looked at — if any sales agency asks you to, that's your answer.
What we guarantee
The Score Movement Guarantee
Test screenings are only worth what you do with them. So: run the first screening, implement the changes we agree after it, and if the second screening doesn't show improvement in Excellent and Definitely recommend, the second screening is free.
The conditions are the point, not the small print. This works when you act on the findings. If you don't, we can't stand behind it — and we'll tell you that before you book, not after.
The Vault
No score, no comment, no verbatim, no report ever leaves this office without your written instruction. That is in the agreement, not just on this page.
Phones are collected and secured for the duration of every in-cinema screening. Every participant signs a non-disclosure agreement. No title, cast or synopsis is disclosed in recruitment beyond genre. The venue and date are never publicised.
The report belongs to you. You decide whether a buyer ever sees a number.
No fee to be considered
We don't charge to read, watch or consider your film, and we never will. If any sales agency asks you to pay to be looked at, that's your answer.
We reply either way within 2 working days.
A small slate, and no way out
We take on a small number of films a year — typically around five, though the right film matters more than the number — and we do not release a place once it is taken. If you are looking for an exit clause before you have started, we are the wrong agency, and we would rather say that now than take a place from someone who wants it.